GroudWorks

A project developing strategic products that look 15 years into the future of a brand today. The final product reimagined how Patagonia might act on its core beliefs - driving a science project to engage the public in mapping soil microbes around our world. What if a recognised brand could reconnect users to natural environments through a tool that also drives scientific insights to protect these environments? The design had three systems - a physical RTFI device, a virtual portal connecting researchers to users, and a post-back scheme to deliver unknown microbes from areas of interest to a  lab setting.